World Cycle

World Cycle’s new location on State Street is highly visible to vehicle traffic, but the street is cluttered with a thicket of national chains. World Cycle needed a way to both attract attention and indicate that the store is a locally owned business. Trademark suggested a large-scale monolith sign, paired with bold exterior signage and awning graphics, all of which read well from a distance. The result is attention grabbing, and indicative of the style and professionalism found at World Cycle.