Treefortland was inspired by the whimsical nature of Treefort and the artwork created by James Lloyd. It was Trademark's vision to create something iconic—a piece that would inspire festival goers. It all started with a mere doodle which soon evolved into a giant 35 foot, multi-dimensional facade. Treefortland features the signature turret character who sits above the treeline leading the cheering crowd as they watch overhead.
With the unpredictability of Boise's early Spring weather and the challenges of attaching to the facade of a large tent, Trademark needed to design something that was not only weather resistant but could also be safely assembled and mounted overhead. The entire Trademark team jumped on board to design and fabricate this landmark piece. From the hand-sewn arms to the hand-painted trees, Treefortland is meant to inspire and instill a sense of wonderment for those who enter into the world of Treefort.