Riche Dempsey and Associates

Riche Dempsey and Associates is an accounting firm of distinction. Over the years they've built a sterling reputation by being thorough, professional, and quick. They came to Trademark looking for a full rebrand -- starting with a logo, but extending all the way through collateral, and signage. While many factors contribute to a successful accounting firm, skill with numbers is one of the most important, and easily recognizable.  Our designers started working with that in mind. Several ideas were entertained, but many of the initial sketches centered around number imagery:  calculators, accounting ledgers, etc..

Eventually the designs were refined down to a select few, and presented to RDA. A large iconic calculator button was selected as the logo. Once the logo was perfected, it was time to work on RDA’s interior reception area. After the design was approved, a paper pattern was placed on the wall to indicate where holes should be pre-drilled and to mark the boarders of the mural. Then parts of the wall were masked-off so they could be painted.

Trademark crafted a dimensional representation of the logo. A large piece of half-inch acrylic was CNC-routed and back-painted. Its edges were trimmed to a 3/8" roundover, and were flame polished to make the element look as glossy as possible. The letters were laser-cut from 1/8" opaque acrylic and mounted to the surface so that they cast a shadow on the painted back, highlighting the depth of the acrylic. Pin-mounted, texture-painted acrylic letters were used for the company name, and provided a nice contrast to the smooth transparent shapes of the calculator button.

The final result displays the company’s new logo in an attractive way, complements the existing space, and interacts beautifully with the natural light. As a full-service accounting firm, RDA requires a broad spectrum of collateral. Obviously they required things like business cards, letterhead, and envelopes, but also specialized tax delivery documents. Trademark carefully incorporated the branding throughout all of RDA’s collateral.

This is a continuation of our previous post about Riche, Dempsey and Associates. If you haven’t read that post yet, start here first. To further extend RDA’s brand identity, we added some signage to the front door of their business. We used a CNC-routed acrylic piece with vinyl graphics, similar to the larger one in then entryway. We also mounted some laser-cut acrylic lettering alongside the logo to add interest to the sign. Here Rainey carefully aligns the dimensional logo to the door:

The end result is door signage that clearly marks where RDA is located, and makes strong use of their branding.

The next thing that RDA asked us to do was create a business card holder that was both stylish and functional. Our designers got right to work, and developed an idea that made use of the vertical alignment of the names on the cards. Here’s a sketch:

The design was then translated into our design software and sent to RDA for approval:

They loved the design, and gave us the green light to build it. The stand was made from several layers of laser-cut acrylic, sandwiched together. A layer of matte vinyl was applied to the surface of the stand to create the watermark. The base was hand-cut from a piece of walnut wood, and then laser etched with RDA’s logo. The piece now sits on their reception desk.

Front Door & Card Holder

To further extend RDA’s brand identity, we added some signage to the front door of their business. We used a CNC-routed acrylic piece with vinyl graphics, similar to the larger one in then entryway. We also mounted some laser-cut acrylic lettering alongside the logo to add interest to the sign.

The end result is door signage that clearly marks where RDA is located, and makes strong use of their branding.

The next thing that RDA asked us to do was create a business card holder that was both stylish and functional. Our designers got right to work, and developed an idea that made use of the vertical alignment of the names on the cards.The design was then translated into our design software and sent to RDA for approval.

They loved the design, and gave us the green light to build it. The stand was made from several layers of laser-cut acrylic, sandwiched together. A layer of matte vinyl was applied to the surface of the stand to create the watermark. The base was hand-cut from a piece of walnut wood, and then laser etched with RDA’s logo. The piece now sits on their reception desk.