Eastside Cycles is located in a little Boise oasis, a small hotspot of mixed retail and residential called Bown Crossing. When it comes to creating a successful sign for a business or storefront it is essential to consider the site and its surrounding areas. Signs and graphics should complement the existing architecture, contributing to the overall aesthetic of its location. With the corner of Eastside’s building, proving itself as the optimal location for their exterior sign, we carefully considered the architectural lines and angles prior to sketching out an idea for the team at Eastside. Inspired by Eastside’s mission to bring Boise the best bicycles, accessories and service possible, we conceptualized a unique, informative and playful design to draw the attention of cyclists found in this bicycle friendly area.