Bauerhaus Bikes

Bauerhaus Bikes

Bauerhaus Bikes is one of Boise's premier bicycle shops, priding themselves in being a mechanic driven facility. With over 20 years of experience, the team at Bauerhaus Bikes thrives on complex repairs and creating completely custom bicycles for their customers. If you're looking for a bicycle that is unique and perfectly tailored for you, Bauerhaus Bikes is the place to go.

The Job

Jason Bauer (Owner) of Bauerhaus Bikes came to Trademark for a updated identity package and signage for his new location. As a bicycle friendly business establishment and team full of avid cyclists, we were excited to conceptualize a new identity that would be more reflective of the mission and values of this specialty bicycle shop. With the play on the owner's last name and his love for the modernist architecture and bold aesthetic found in the Bauhaus Movement, the identity for Bauerhaus Bikes was conceived. The facade features a sleek red awning and dimensional letters, reflective of the iconic Bauhaus typeface.