A Welcoming Space
Started in 1939 by Joe Alberston, this grocery store chain has grown to be one of the most successful grocery stores in America all because of one mission—working hard for the customers. Today, Albertsons operates as a banner of Albertsons Companies, with a reputation of being one of the largest food and drug retailers in the United States. With both a strong local presence and national scale, the company operates stores across 35 states and the District of Columbia under 19 well-known banners.
Albertsons corporate headquarters is located in Boise, Idaho. They came to Trademark to create a unique environment that would utilize their branding in the reception lobby—welcoming individuals as they walk through the doors of the building.
Trademark's vision was to showcase Albertson's dedication to their customers and employees by creating a large reception wall, featuring the history of Alberstons as well as their core values. On the left wall behind the newly branded reception desk is a large textured wall with the Albertson's logo. The reinforcement of company colors and the overall up-lifting aesthetic of the entire space, helps to instill a welcoming feel—leaving a lasting impression on those who visit the corporate headquarters.